Is this a good ad? Strip for Likes

Have we reached a new low in marketing/advertising?

Is this a good ad?

Here’s the premise of the ad:

The Amsterdam arm of Stüssy has created a Facebook page whose model strips off her clothes as the page receives more and more Likes. Talk about incentive.

“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”

What’s Facebook’s position? The company’s guidelines read, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.”

Read more here.

I’m not sure how far she will go. She won’t get naked since Facebook prohibits nude photos.

I’m a bit on the fence on this one. Is this a good ad?

What do you think?