If you’re a communicator/marketer, you might want to strongly consider revamping your mobile strategy. Take a look at some of the stats from Edison Research, an organization that conducts media research. What’s to take from this: using your cell phone as a phone is soooooooooooo 1999.
The study claims that:
- Smartphone ownership has tripled in two years.
- 29 per cent of Americans from the age of 12 and up our increasingly turning to online radio (no surprise there)…there was a 30 per cent increase from the year before in audience.
• Forty-four percent of all Americans age 12 and over own a smartphone, representing half of all cell phone owners
• Six in ten (61 percent) own a portable digital media device such as a smartphone, portable MP3 player or tablet; 40 percent own an Apple device (iPod/iPhone/iPad)
• Americans age 45 and older represent the largest percentage increase in social media usage in the past year, now up to 38 percent (from 31 percent in 2011)
• Seventeen percent of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system; this is an increase of more than 50% in the past year when only 11 percent had ever done so
• Fifteen percent are registered users of daily deals services such as Groupon and LivingSocial
The Senior Vice President of Marketing, Arbitron Inc. Bill Rose attributes the increase of online radio, or online activity for that matter, to smartphones. I haven’t had much luck listening to online radio since I have a Blackberry (go figure) but the stats are quite interesting.
Smartphones are here to stay. You can read the study here.